Tammy Beaumont

In the 2017 Women’s Cricket World Cup, Tammy was a member of the winning England team and in the process, along with Sarah Taylor, set the highest 2nd wicket partnership ever in the history of the event. Tammy was voted ICC player of the tournament after scoring 410 runs throughout the tournament and was nominated as the Player of the Year for 2017 at the annual Professional Cricketers Association awards. Most recently, in January 2022, she was named as the ICC women’s T20I Cricketer of the Year for 2021.

JM Finn, who have been club sponsors of Surrey Cricket Club for 16 years, are also incredibly proud to support Tammy. We originally partnered with her to help forge an equal playing field, and because our values were aligned on the importance of diversifying cricket as a sport. Oliver Tregoning, Head of Marketing commented: “Tammy is an absolute pleasure to work with. Women’s sport has continued to gain popularity and we hope that the success of players like Tammy will help pull more talent into the game at the grassroots level.”

Across the world, the popularity of women’s cricket has soared thanks to a very competitive world cup. According to the ICC, the women’s game continues to gain momentum and on the back of the game-changing ICC Women’s World Cup, two-thirds of cricket fans are interested in women’s cricket (68%) and the Women’s Cricket World Cup (65%). In addition, 70% of fans want more live coverage of women’s cricket.

The partnership was brokered by Reg & Co.